192-168-l78-1.de

Brand guidelines · v0.1 · Sep 2026

192-168-l78-1.de brand

The identity system for 192-168-l78-1.de — logo, colour, type and stationery, and how to use them together.

02

Colour

A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.

PrimaryButtons, links and key moments#24507ARGB 36, 80, 122
DeepHeaders and dark grounds#163553RGB 22, 53, 83
AccentHighlights and emphasis#E2A534RGB 226, 165, 52
InkBody text#16202BRGB 22, 32, 43
GroundPage background#EEF1F4RGB 238, 241, 244
03

Typography

Three faces, each with one job. All are free to use from Google Fonts.

Aa

Display · Fraunces

Headlines and the wordmark

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?

Aa

Text · Inter

Body copy and interface

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?

Aa

Mono · IBM Plex Mono

Labels, data and code

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?

Type scale

H1 · 56pxTrusted help at home.
H2 · 36pxTrusted help at home.
H3 · 24pxTrusted help at home.
Body · 17pxTrusted help at home.
Caption · 13pxTrusted help at home.
04

Logo usage

A few rules keep the brand recognisable everywhere it appears.

192-168-l78-1.de
✓ Do — On light grounds, with clear space
192-168-l78-1.de
✓ Do — Reversed on the deep brand colour
192-168-l78-1.de
✗ Don't — Don't stretch or squash it
192-168-l78-1.de
✗ Don't — Don't recolour it
192-168-l78-1.de
✗ Don't — Don't place it on busy backgrounds
192-168-l78-1.de
✗ Don't — Don't add effects or outlines
05

Stationery

Business cards, letterhead and email signature.

1
192-168-l78-1.de
192-168-l78-1.de
Founding Team
hello@192-168-l78-1.de
www.192-168-l78-1.de
—
Founding Team
192-168-l78-1.de
hello@192-168-l78-1.de · www.192-168-l78-1.de
192-168-l78-1.de hello@192-168-l78-1.de
www.192-168-l78-1.de
192-168-l78-1.de
06

Social

Profile picture, cover image and the link preview that appears when the site is shared.

Link preview image for 192-168-l78-1.de
07

Explorations

Alternative wordmark directions considered for 192-168-l78-1.de. Each downloads as SVG.

192-168-l78-1.de
01 · Serif authority
192-168-l78-1.de
02 · Geometric sans
192-168-l78-1.de
03 · Monospace
192-168-l78-1.de
04 · Grotesk
192-168-l78-1.de
05 · High contrast
192-168-l78-1.de
06 · Condensed
192-168-l78-1.de
07 · Soft geometric
192-168-l78-1.de
08 · Rounded
192-168-l78-1.de
09 · Reverse